Why Credit Cards?
What Does Accepting Credit Cards Do For Your Business?
- More Sales: Studies show that credit card customers spend 2 1/2 times more than customers who only carry cash.
- Impulse Buying: Credit cards give customers freedom to spend for previously unplanned purchases.
- More Expensive Merchandise: Credit cards entice customers to purchase more expensive merchandise than they had originally planned to buy.
- Competitive Weapon: Credit card customers are often less conscious of slight price differences and will seek out businesses that offer credit card payment options.
- Enhanced Advertising: Since customers are more likely to shop at businesses where they have credit card acceptance, they tend to look for and read those ads first.
- Steadier Sales: Credit smoothes out business peaks. Cash shoppers buy heavier on paydays and just before holidays; credit card customers buy whenever the need arises.
- Customer Loyalty: Research shows customers who spend more on credit tend to return to the same business again.
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